SEO Optimization for Fintech

June 21, 2021

Are you being inventive and upsetting the #Fintech market but not receiving the outcomes you anticipated? In this blog Glyph provides you with SEO tips and tricks from Fintech SEO experts you need to take your Fintech business to another level and catapult it to #1 of the top search engines.

Rustom V. Gutierrez, an SEO Specialist and the owner of rustomgutierrez.samarleyte.co tells us that:

“Bots are used by search engines like Google and Bing to crawl the web. Moving from site to site, collecting information about those sites, and indexing them. Then, using hundreds of ranking criteria or signals, algorithms examine sites in the index. To decide the order in which they should show in search results for a given query.”

Financial Technology, A Long Time Coming

Fintech, is an abbreviation for financial technology. For some years, financial technology has been in the works. There are so many possibilities to pick from since various entrepreneurs have been creating these technologies for many years, and now the floodgates have opened, the competition is intense, and you must stand out. The greatest method to stand out is to score high in Google, Yahoo and Bing organic search results.

Even while SEO is the same procedure regardless of business, there are certain extra points if you are a financial services or Fintech firm.

Confused what Fintech is about? Check out this 101 blog to clear your basics

At a glance: SEO for Fintech 

You can develop and use the greatest SEO (Search Engine Optimization) tactics to help your company rank better than rivals. The standard procedures are achieved through a variety of approaches, but the key factors to remember are:

You may get excellent results with these tactics, which will result in an exponential increase in the number of visits to your website, people who may potentially lead to conversions, which will then lead to everlasting clients. The effects of this organic growth process will be multiplied with just about every other online marketing activity and will only help advance the activities you are prepared to embark on with your Fintech firm.

Main SEO rule: Get the basics right!

In marketing, SEO is a loaded phrase. Some avoided it, while others dread it. And there's a solid reason behind it. SEO is one of those marketing talents that takes time to master. And by the time you found it out, Google had most likely already made some modifications to their algorithm. And, sans a question, it is something to keep an eye on. That is, if you want organic traffic to your website. Who doesn't want that?

In any case, here you will discover a brief explanation of the fundamental rules of SEO for dummies, some crucial SEO factors to consider, and several SEO fast wins. We won't go into great depth, but you can usually Google a particular word, and those with the highest SEO ranks are apparently the best answers to your questions. Because that is how it is.

Before jumping into each of the above mentioned points there are some SEO basics that you should be on top of.

Jason McMahon here, Digital Strategist of Bambrick says that:

"We are a growth-hungry, direct response digital advertising agency. Being a digital strategist of one of the fastest-growing digital marketing agencies, I'd say that a vital SEO tip for Fintech companies is to try to get the basics right every time. The basics are always accurate for pages that perform well in SEO metrics. Pages must have relevant and effective titles, meta descriptions, headings, and subheadings, regardless of what they promote. Keywords must be incorporated into various headings (without interrupting the flow or compromising meaning), and titles must be created with keywords and audience attraction in mind. Remember that in a Fintech sales funnel, you can try out a few different concepts and incorporate parallel pages, and A/B testing can help you fine-tune your titles. However, keep these basic components in mind because they have a significant impact on search rankings.”

Keyword Research & Implementation

You've probably heard of keywords. These are the keywords that people are typing into internet search engines (websites similar to) yours. There are several tools at disposal to help you locate the keywords that are most specific. One of these is Google Keyword Planner, which provides information on search volume, competitors, and avg CPC (cost per click.)

Douglas Liantonio, an SEO Specialist at Gravy shared his thoughts with us on the issue:

"You need to optimize for B2B keywords that are associated with your Fintech company niches for. For example, if your company has tech that tracks and utilizes customer churn, you would want to rank for customer retention and reduce customer churn. Make sure your blog posts talk about it and can rank for your specific services.”

However, bear in mind that throughout the past, copywriters were required to utilize these terms several times on their website in order to be the top hit when these keywords were searched. Things have become more tricky. When a website overuses a term, it gets penalized (this occurrence is called keyword stuffing). So the basic guideline boils down to all of this: when utilizing keywords, utilize them strategically and sparingly. You must create up to five keyword phrases or keywords for each page of the website and use them to optimize your content.

Also, avoid competing for overused keywords. Utilizing the most related term is not always the best option. Not when 100k+ individuals are also searching for this exact term. If that's the case, you should hunt for a more distinctive term with a comparable connotation. The fewer individuals who use the specified keyword, the simpler it is to perform better.

Michael Hamelburger, CEO of The Bottom Line Group is of the opinion that stuffing keywords can harm your Fintech business:

“Stuffing keywords and reaching more than 50% density is a no-no. SEO article writing is a technique we use to rank higher on search engine results by developing content using specific, targeted words or phrases, called keywords or keyword phrases. Optimizing content for web pages brings in relevant leads who need sound pieces of advice and are influenced to sign up for our services.
SEO content is more than just plugging keywords into your existing content, quality content is organic and natural, enticing your reader to want more. It never feels outsourced. Your brand's SEO enhanced content should naturally flow and represent your brand.
A business' marketing team should learn how to analyze relevant keyword data based on search volumes, website relevancy, and competitive value. Such valuable data should be used to create a targeted strategy based on the functionality and design elements for every page of your website.”

Make long-tail keywords your friend

These are keywords phrases used by users who are previously familiar with the product/service you are offering. Those keywords are much more particular and narrow, and they are closely related to what you provide. These keywords are more viable since they are relevant to the individuals that look for them. Because their search is so targeted, these folks are incredibly valuable prospects. Furthermore, you will not be battling with hundreds of others in keyword bids.

Adam Garcia
Adam Garcia, the Founder and Owner at The Stock Dork

Adam Garcia, the Founder and Owner at The Stock Dork speaks on the same:

“Master Relevant Long-Tail Keywords. Being a finance expert and an owner of a company, I'd say that the most important SEO tip for Fintech companies is to master relevant long-tail keywords. When it comes to creating optimized content for Fintech organizations, long-tail keywords are the most important SEO resource. These are the most popular keywords for inquiries, although they aren't necessarily obvious or easy to find. If you don't have access to more advanced SEO tools, the Google Keyword Planner might give you an excellent idea. Simply enter in phrases like 'asset manager' or 'tax planning,' and a stream of long-tail search words will appear. Make these the basis for your optimized content, and you'll be good to go.”

Use SEO-Friendly URLs

URLs that are well-optimized and implemented are vital for SEO and user interface. URLs are high on the list of criteria considered by search engines in their decision-making process. URLs, like page titles, assist search engines and potential visitors characterize a web page, so they should be factual, attractive, and well-organized. While numerous criteria must be addressed, the following are the recommended principles for developing SEO-friendly URLs.

(Source: Moz)

Chris Nutbeen, Founder & CEO of Nuttifox talking on the subject of creating SEO-friendly URL advises to Use Short, Descriptive URLs:

Chris Nutbeen
Chris Nutbeen, Founder & CEO of Nuttifox
“There are also some not-too-technical ways you can optimize your SEO efforts when it comes to on-page SEO. How you structure the URLs for your content, for instance, can improve your SEO rankings and is relatively easy to do for anyone just starting in SEO.
An effective URL should: - *Use keywords*: Your URL should include one or more keywords you’re targeting.
- *Be easy to understand:* It should cater to the human eye and make it easy for readers to quickly comprehend what the webpage is about.
- *Be concise:* Shorter URLs are preferable. Keep them around 60characters. Many search engines can’t process longer URLs, which can push you further down the results page.”

Backlinks can benefit SEO

A backlink is a reference that leads from another website to yours. A backlink is created when another website connects to a page on your website. For a number of years, top-ranking sites just had to produce a vast volume of backlinks from other websites, regardless of their quality.

They play a role in how Google ranks web pages. The quantity of backlinks required to rank on the first page of Google search engine outcomes is enough to discourage most businesses.

So it's time to be smart and devise a backlink seeking strategy that will pique the interest of other site owners. Here’s a tip by Garit Boothe, a former SEO Manager at Nav to get you closer to more yesses:

“Our SEO strategy involved quite a bit of publishing combined with high-quality backlink acquisition. We published a lot of articles for keywords in the business credit niche. By publishing lots of in-depth, relevant content, we built the topical authority of our website. This enabled us to rank well for tough keywords, like business loans and business credit cards.
Then, we focused on building links to pages with high ROI potential. We needed far less links that our competitors did because our site's topical relevance was so good.”

SEO content wins

To remain relevant, information should be fresh and updated frequently. Furthermore, quality, up-to-date material is critical for your marketing and search engine optimization. On the one hand, useful and good content demonstrates true knowledge for your company and will drive visitors to your site. Content, on the other hand, works wonders for your SEO rating. Your site will remain up-to-date as a result of regular content updates, and Google will see it as such.

Marcus Clarke
Marcus Clarke, the Founder of Searchant.co

Marcus Clarke, the Founder of Searchant.co says that:

“ Tailor all of your content so it’s appealing to the users you’re most interested in engaging. This goes for updating existing pages, as well as creating new ones. Make sure your audience knows everything about your company. Keep them informed about you, what you do, what you plan to introduce and so on. Anything you feel is relevant to them, make sure it is available to them. Google values “fresh” content. It’s important to have a recent date clearly posted on your articles. Even when you’re writing more generic content, such as “how to save $1000” or “best cryptocurrency investment”, you’ll still see a ranking boost by keeping your content up-to-date. Every content strategy should include a plan for systematically updating old content.”

Social Media and SEO: Where correlation implies causation 

Although social media does not directly help with SEO ranking, the links you publish on social media sites boost brand awareness. They build up and have a wide-ranging impact on search engine optimization.

Francis Locknear
Francis Locknear the Founder of TheCostGuys.com

Your social media shares have no impact on SEO results. Nonetheless, as more people share your information on social media, social signals are generated indicating that your articles are beneficial to your target audience.

Francis Locknear the Founder of TheCostGuys.com suggests the same, speaking on the matter:

“Make Social Media Your Best Friend. It’s undeniable that plenty of people use social media on a daily basis. Use that fact to your advantage and choose the best platforms to find your target audience. Take the time to regularly post audio, images, and videos that your consumers will only enjoy but also learn from. Make sure that your content is personalized and informative.”

A different take

William Cannon
William Cannon, Founder and CEO of Uplead

William Cannon, Founder and CEO of Uplead, a B2B data-mining company based in the United States. William shares that:

“Fintech's are direct financial services/products providers. So, it being a sensitive and important service to use, here are some SEO tips which will greatly help any Fintech business:
Your website should be user-friendly and trustworthy, not SEO-friendly exactly - there is a difference but it works greatly for both ways! Your content should be diverse, and should have great involvement of original graphics and videos. If you are not aiming for the international markets, put all your efforts to please the local audience via local SEO. Be very careful and authentic when creating or sourcing content on your site. Fintech's are very prone to mistrusting, so the word should always be authentic!”

Final Thoughts

Increasing your website's organic search visibility is a commitment. You're constructing a commodity that will boost your financial position for years to come. It won't be easy, but it might happen faster than you imagine. Organic search is a tried and true approach of establishing a Fintech branding. When you're in a market with a lot of search traffic, your Fintech SEO plan should help you develop exponentially.

Above all, keep in mind that you are not creating a site for Google crawling. You're creating content for actual people, genuine customers to your website seeking for information, using a product or service, and so on. Concentrate on them, and Google search page rankings will ensue.

More on Fintech:

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